Experiential Technology in Events and Activations
The market for Experiential Marketing and BTL activations is witnessing a double digit growth every year. Brands are making a shift from expensive mass media approach to more targeted strategies to market their products and services, leading to Event and Activation companies demonstrating actual value and ROI to brands. Hence, the events and activations industry provides the ideal platform to implement innovative and interactive Experiential Technology solutions. Brands now want to use Innovative technology solutions at events and activations to engage consumers and explain their products, gather customer data, create mindshare and build pinpointed strategy to enhance customer loyalty. They realize that the brand recall & affinity generated through such an experience will always lead to higher brand recall, preference, acquisition and loyalty in the longer run. The data that these technologies generate gives brands the opportunity to truly measure the effectiveness of their events.
For example, the use of Holographic Projections to project the leadership of a company at an event can cut down the carbon footprint and travel cost significantly. RFID technology can help event audience to check-in, navigate, connect to social media at ease, and can help the brand amplify their reach or track the visitors’ touch-points of the event. The brands can then follow up with visitors at an individual level providing relevant post-event information.
Tech Art Labs pioneers in Experiential Technology Products & Solutions that generate futuristic Engagement, Experience & Excitement fuelling Business Growth
We deploy new-age technologies like RFID, Photo-booths, Tweet Gift Box, Immersive 270 degree experience, Touch Screens, Rotoscope, Augmented and Virtual Reality, Holographic projections, Voice-Touch-Gesture Sensing, to make the future of Customer Experience a Reality today
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