Experiential Technology in Retail & Channel
Recall the last time you were at a mall to buy yourself some new clothes. Was your experience at your favourite store more of what they wanted to sell, or was exhilarating and customized to what you wanted. This experience begins with the range displayed on the window and whether it harmonizes to your taste and liking. Take the same example for Jewellery, watches, cosmetics, apparels, etc., and each of them suggests that the complete range cannot be displayed, nor tried, and thus may not reach the cash counter.
Most products and services, unless commoditized, need to speak for themselves without being aided (and hard sold) by the store staff. Right from why the customer should enter the store, to trials, and finally during buying, there is a huge role of the experience the customer gets.
This experience is beyond the store staff being more qualified or trained, better-dressed, using better language, and, the store maintaining hygiene, right temperature, lighting. It is a Real offering provided in a memorable and engaging way that plays on the customer's state of mind to connect emotionally, logically and aspirationally, enabling them to take quick decisions.
Technology is aiding Customer Experience progressively. The use of Experiential Technology in Retail is changing the way brands interact with their customers at all levels of buying process.
TAGBIN pioneers in Experiential Technology Products & Solutions that generate futuristic Engagement, Experience & Excitement fuelling Business Growth.
We deploy new-age technologies like Interactive show windows, holographic projections to showcase larger or expensive range, Magic mirrors for virtual trials, mood-setting enabled trial rooms, etc., to make the future of Customer Experience a Reality today
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